Effectiveness of stopsmoking medications: findings from the international tobacco control (itc) four country survey
RESEARCH REPOR T Effectiveness of stop-smoking medications: findings from the International Tobacco Control (ITC) Four Country Survey Karin A. Kasza1, Andrew J. Hyland2, Ron Borland3, Ann D. McNeill4, Maansi Bansal-Travers2, Brian V. Fix2, David Hammond5, Geoffrey T. Fong5,6,7 & K. Michael Cummings8
Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, Buffalo, NY, USA,1 Department of Health Behavior, Roswell Park CancerInstitute, Buffalo, NY, USA,2 VicHealth Centre for Tobacco Control, The Cancer Council Victoria, Carlton, Victoria, Australia,3 Division of Epidemiology and PublicHealth, UK Centre for Tobacco Control Studies, University of Nottingham, Nottingham, UK,4 School of Public Health and Health Systems, Propel Centre forPopulation Health, University of Waterloo, Waterloo, Ontario, Canada,5 Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada,6 OntarioInstitute for Cancer Research, Toronto, Ontario, Canada7 and Department of Psychiatry and Behavioral Sciences, Hollings Cancer Center, Medical University ofSouth Carolina, Charleston, SC, USA8
ABSTRACT
To evaluate the population effectiveness of stop-smoking medications while accounting for potential recall bias
by controlling for quit attempt recency. Design
Prospective cohort survey. Setting
Australia and the United States. Participants
A total of 7436 adult smokers (18+ years) selected via random digit
dialling and interviewed as part of the International Tobacco Control Four Country Survey (ITC-4) between 2002
and 2009. Primary analyses utilized the subset of respondents who participated in 2006 or later (n = 2550). Measurements
Continuous abstinence from smoking for 1 month/6 months. Findings
recalled making a quit attempt within 1 month of interview, those who reported using varenicline, bupropion or
nicotine patch were more likely to maintain 6-month continuous abstinence from smoking compared to those who
attempted to quit without medication [adjusted odds ratio (OR) 5.84, 95% confidence interval (CI) (2.12–16.12), 3.94
(0.87–17.80), 4.09 (1.72–9.74), respectively]; there were no clear effects for oral NRT use. Those who did not use any
medication when attempting to quit tended to be younger, to be racial/ethnic minorities, to have lower incomes and to
believe that medications do not make quitting easier. Conclusions
Consistent with evidence from randomized con-
trolled trials, smokers in the United Kingdom, Canada, Australia and the United States are more likely to succeed in quit
attempts if they use varenicline, bupropion or nicotine patch. Previous population studies that failed to find an effect
failed to control adequately for important sources of bias. Keywords
Nicotine replacement therapy, population effectiveness, recall bias, smoking cessation, stop-smoking
Correspondence to: Karin A. Kasza, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo,
NY 14263, USA. E-mail: [email protected]
Submitted 22 February 2012; initial review completed 9 April 2012; final version accepted 29 June 2012
INTRODUCTION
stop-smoking medications (SSMs) [7–9], although the
use of SSMs has been increasing over time [10–13].
Numerous randomized, placebo-controlled clinical trials
It is important to assess the ‘real-world’ effectiveness
have demonstrated that nicotine replacement therapy
of SSMs in the contexts in which they are being used,
[1,2], bupropion [3] and varenicline [4] are efficacious
because compliance with medication use instructions
in increasing the odds of smoking cessation, and clinical
in the controlled trial setting is probably higher than it
practice guidelines recommend the use of pharmaco-
is in the population setting, and because subjects who
therapy as a first-line agent for treating nicotine depend-
are selected to participate in clinical trials may not be
ence [5,6]. Despite the recommendations, the majority
representative of the self-selected smokers who ultimately
of smokers who attempt to quit do so without the aid of
use the medications [14]. The real-world effectiveness of
Published 2012. This article is a U.S. Government work and is in the public domain in the USA.
varenicline and bupropion as quitting smoking treat-
decreases with increasing time since the quit attempt
ments has not yet been assessed widely in population
[35]. In addition, Borland et al. found that, compared
studies, and studies of the effectiveness of nicotine
to those who attempted to quit with medication, those
replacement therapies (NRT) have produced mixed
who attempted to quit without medication recalled
results [15–26]. For example, Pierce & Gilpin reported
their last unsuccessful quit attempts as starting more
that NRT is ineffective since becoming available over-the-
recently, with a significantly greater proportion of
counter (OTC) [17], Hyland et al. found nicotine patch
unaided attempts being reported in the previous month
quit rates to be lower after becoming available OTC [18],
[36]. Adjusted for nicotine dependence to equate groups
but Thorndike et al. found quit rates among those using
on the likelihood of making a recent quit attempt, this
NRT to be nearly identical during the period before and
association demonstrates that failed quit attempts occur-
after the medication became available OTC [19]. Studies
ring longer ago are more likely to be forgotten by those
evaluating the effectiveness of NRT without focusing on
the impact of OTC availability have also produced mixed
results [20–26]. For example, Shiffman et al. reported
that population-based evaluations of SSM effectiveness
that use of NRT was associated with decreased rates of
control for systematic differences between self-selected
smoking cessation, and pointed to bias inherent in retro-
medication users and non-users, as is carried out rou-
spective surveys to account for this finding [20]. Similarly,
tinely in population studies, and be limited to respondents
Alberg et al. found that NRT users were less likely to
for whom systematic recall bias is minimal (i.e. those
quit smoking than were those who never used NRT [21].
who recalled their last quit attempts as occurring recently
Recently, Alpert et al. concluded, surprisingly, that NRT is
relative to survey date), which has not yet been carried
not effective for long-term smoking cessation because
out methodically in population studies. The purpose
they found relapse rates between those who quit with and
of this study was to evaluate the real-world effective-
without NRT to be equivalent in a period of a year or
ness of SSMs while accounting for previously considered
more after use ceased [22], which does not relate to the
confounders, as well as recall bias. We also describe
question of medication effectiveness. Others have found
the characteristics of medication users, such that the
positive effects [23–26]. West & Zhou, using data col-
comparability of our sample to previous population-
lected every 3 months, reported that cessation rates were
two to three times higher among NRT users compared to
nonusers [23]. Similarly, a prospective evaluation of the
New York State Smokers’ Quitline program to give away
free nicotine patches showed quit rates among those
Participants
who received the patches to be nearly two times higher
than rates observed prior to the implementation of the
Participants were adults (aged 18 years or older) who
program [24,25]. Additionally, Gilpin et al. found a ces-
were interviewed as part of the International Tobacco
sation advantage among NRT users living in smoke-free
Control Four Country Survey (ITC-4). The ITC-4 is an
homes, and suggested that medication may be more effec-
ongoing prospective cohort survey designed initially to
tive among those who are more motivated to quit [26].
evaluate the psychosocial and behavioral impacts of
Within the context of the widespread observation
various national-level tobacco control policies. Beginning
that population level quit rates have not increased over
in 2002, nationally representative samples of smokers
time despite increases in usage of stop-smoking medica-
from the United Kingdom, Canada, Australia and the
tions [10,11,27,28], some have taken the failure to
United States were surveyed using standardized data col-
consistently find positive effects of NRT as evidence
lection methods and measurements. Detailed descrip-
that it is not effective in the real world [17,29]. How-
tions of the survey procedures can be found elsewhere
ever, others have pointed to confounders inherent in
[37–40]. Random digit dialing was used to recruit
population-based survey designs that might explain the
smokers within strata defined by geographic region
lack of compelling real-world evidence for effectiveness
and community size to complete the 45-minute survey.
[15,16,20,30–36]. First, medication users in the general
Response rates ranged from 26% in the United States
population are systematically different from non-users in
to 50% in Canada, which are comparable with other
important characteristics, such as being more heavily
telephone surveys in these countries. Previous analyses
addicted to nicotine, which predisposes medication users
have demonstrated good correspondence between the
to be unsuccessful in quitting [7,20,30–32]. Secondly,
demographic characteristics of those who responded
retrospective survey designs may be subject to biased
to this survey and the characteristics of respondents
recall of failed quit attempts [20,33–36]. It has been
from national benchmark surveys, indicating that non-
shown that the likelihood of recalling a quit attempt
response is not a source of systematic bias in this study
Published 2012. This article is a U.S. Government work and is in the public domain in the USA. Effectiveness of stop-smoking medications
[38]. Participants were re-contacted approximately
in waves 5–7. Quitters were asked: ‘When did your most
annually to complete follow-up surveys, and those lost
recent quit attempt start?’, while smokers were asked:
to attrition (~30% on average) were replenished each
‘How long ago did your most recent quit attempt end?’
year to maintain a sample size of ~2000 participants per
and ‘How long were you quit for, on your most recent quit
country [39]. Previous analyses of attrition rates have
attempt?’. The number of days elapsed since the start of
indicated that age, gender and racial/ethnic groups vary
the most recent quit attempt (calculated as the sum of
with respect to retention [40]; thus, we compared those
days since the end of the most recent quit attempt and
lost to follow-up with those who were retained in the
length of the most recent quit attempt for smokers) was
sample, and we performed sensitivity analyses of medica-
used to indicate quit attempt recency.
tion effectiveness supposing that those lost to attrition
This study used data collected during the first eight
survey waves (2002–09). Analyses were restricted to
During each survey wave, respondents were asked to
respondents who participated in at least two consecutive
recall their use of medications since the last survey, and
survey waves and reported making a quit attempt
those who reported using medications were asked a series
between waves, yielding a total sample eligible for analy-
of questions regarding the medications indicated, includ-
sis of 7436 individuals. The primary medication effec-
ing: ‘What was the main reason you used [the medica-
tiveness analyses utilized the subset of respondents who
tion]?’. Only those who reported using medication in an
participated in 2006 (i.e. wave 5) or later (n = 2550).
attempt to stop smoking completely were considered to be
medication users for the purpose of these analyses. The
actual wording of all questions used in the different ITC
Measures
survey waves can be found at: http://www.ITCproject.
A separate medication use variable was created for
To be eligible for enrolment in the ITC survey, respondents
each of four types of medication: nicotine gum/other
had to report smoking at least 100 cigarettes during
oral forms of NRT (i.e. lozenges and sublingual tablets),
their life-times and had to smoke at least once in the 30
nicotine patch, bupropion (i.e. Zyban or Wellbutrin) and
days preceding the baseline survey. Smoking status was
varenicline (waves 5–7 only). Respondents who indi-
assessed at first follow-up interview among those who
cated that they used more than one type of medication
had the opportunity to reach the cessation end-points,
at the same time were excluded from analyses used to
which were defined as 1 month/6 months continuous
evaluate the effectiveness of individual medications (but
abstinence from smoking. The smoking status of those
were included in analyses evaluating the effectiveness
who attempted to quit less than 1 month/6 months prior
of any medication use), and were included in analyses
to the first follow-up interview, and thus did not have the
used to describe the characteristics of medication users
opportunity to reach these end-points at interview, was
(where they contributed to analyses predicting use of
determined using the following question asked at the next
each of the four most common types of medication
follow-up interview: ‘How long were you quit for, on your
quit attempt that had started on [Quit Date from Last
The order in which medication use questions were
Survey Date (LSD)]?’. Respondents who attempted to quit
asked differed between waves 2–4 and waves 5–7; there-
within the end-point window and were not contacted
fore, criteria for inclusion in analyses differed between
during the following wave were excluded from primary
these sets of waves as follows: for waves 2–4, medication
analyses, even if they were known to have relapsed at first
users were defined as those respondents who: (i) reported
having made an attempt to quit smoking since LSD; (ii)
reported that [type of medication] was the most recent
medication used (since LSD); and (iii) reported that [type
During each follow-up wave, participants who were
of medication] was used to stop smoking completely. For
smokers in the previous wave were asked: ‘Have you
waves 5–7, medication users were defined as those who:
made any attempts to stop smoking since we last talked
(i) reported having made an attempt to quit smoking
with you?’. All analyses were restricted to respondents
since LSD; and (ii) reported using [type of medication]
who reported making a quit attempt between waves.
the last time a medication was used to quit (since LSD).
In order to address confounding of the association
For all waves, non-users were defined as those who
between medication use and smoking cessation due to
reported having made an attempt to quit smoking since
differential recall of failed quit attempts, a recency of last
LSD, and had not used any SSM (for any reason) since
quit attempt variable was derived using questions asked
Published 2012. This article is a U.S. Government work and is in the public domain in the USA. Demographic and smoking-related characteristics
confounding due to systematic recall bias were removed
(i.e. those who recalled their most recent quit attempts
The following baseline variables were included in the
as occurring within the last 3 months, 2 months and 1
analyses: country (i.e. United Kingdom, Canada, Aus-
month of interview), and to identify the characteristics of
tralia and United States), gender and identified majority/
those who used each of the four most common types of
minority group (based on the primary means of
medication when attempting to quit smoking.
identifying minorities in each country, i.e. racial/ethnic
Specifically, repeated longitudinal logistic regression
group in the United Kingdom, Canada and the United
analyses were performed such that medication effective-
States, and English language spoken at home in
ness analyses were adjusted for smoking behavior
characteristics measured prior to the quit attempt, and
The following time-varying demographic variables
predictors of medication use were measured prior to the
were also included in the analyses: age group (i.e. 18–24,
assessment of use. Repeated analyses via GEEs allowed for
25–39, 40–54 and 55+ years), level of education (defined
individuals who were present in multiple pairs of waves to
as ‘low’ if respondent completed high school or less
contribute multiple observations (if applicable), while
in Canada, United States and Australia, or secondary/
accounting for the inherent correlated nature of data
vocational or less in the United Kingdom, ‘moderate’
within individuals over time [44,45]. All models included
respondent completed community college/trade/
a specification for the binomial distribution of the
technical school/some university (no degree) in Canada
dichotomous dependent variables, a specification for the
and the United States, college/university (no degree) in
unstructured within-person correlation matrix, and all
the United Kingdom or technical/trade/some university
confidence intervals were computed using the robust
(no degree) in Australia, or ‘high’ if respondent com-
Huber (‘sandwich’) estimator of variance. Model covari-
pleted university or postgraduate in all countries), and
ance parameters were set at a maximum of 100 itera-
annual household income (defined as ‘low’ if it was less
tions and convergence tolerance for the coefficient vector
than US$30 000 (United States, Canada and Australia)
or less than £30 000 (United Kingdom), ‘moderate’ if it
Analyses were adjusted for country, gender, age
was between US$30 000 and US$59 999 (or £30 000
group, majority/minority group, education, income, HSI
and £44 999 in the United Kingdom) or ‘high’ if it was
and self-efficacy. Analyses utilizing data from the entire
equal to or greater than US$60 000 (or £45 000 in the
study period were adjusted additionally for the change
United Kingdom); respondents who did not provide this
in instrument that occurred between waves 4 and 5,
information (~5%) were included in adjusted analyses as
and analyses assessing medication effectiveness were
restricted to daily smokers of 10+ cigarettes (i.e. the
The following time-varying smoking-related charac-
typical criterion for medication use). Medication effective-
teristics and beliefs, assessed while respondents were
ness analyses were performed using both unweighted
still smoking, were also examined: nicotine dependence
data and weighted data, and both sets of analyses pro-
(measured with the heaviness of smoking index (HSI),
duced the same conclusions. As the structure of our data-
a short form of the Fagerström tolerance question-
base renders no single set of longitudinal weights to be
naire [42]), self-efficacy [assessed with the item: ‘If you
suitable for all respondents, necessitating multiple sets
decided to give up smoking completely in the next 6
of weighted analyses, we present only results produced
months, how sure are you that you would succeed?’.
Response options were collapsed to: not at all sure +slightly sure (low self-efficacy), moderately sure (moder-
ate), very sure + extremely sure (high)], and belief about
Ethics approval
medication effectiveness [assessed with the item ‘Stop
The study protocol was approved by the institutional
smoking medications make it easier to quit’. Response
review boards or research ethics boards of the University
options were collapsed to indicate agreement (i.e.
of Waterloo (Canada), Roswell Park Cancer Institute
strongly agree/agree) versus other (i.e. strongly disagree/
disagree/neither agree nor disagree)].
Kingdom), University of Stirling (United Kingdom), The
Open University (United Kingdom) and The Cancer
Statistical analyses
All analyses were conducted using STATA version
11 [43]. The generalized estimating equations (GEE)
approach was used to evaluate the association between
medication use and smoking cessation overall, as well as
The odds of 1-month and 6-month continuous abstin-
specifically among those for whom increasing amounts of
ence from smoking as a function of medication use are
Published 2012. This article is a U.S. Government work and is in the public domain in the USA. Effectiveness of stop-smoking medications
presented in Table 1, both overall (i.e. since the previous
particularly true of younger smokers, minorities, those
wave—around 1 year), and stratified by quit attempt
with low incomes and those, understandably, who did not
recency (i.e. within 3, 2 and 1 month of interview). In the
believe medications make quitting easier.
analyses using the full interwave interval, there was only
These findings should be interpreted in light of the
a small and inconsistent positive effect for NRT, effectively
following study limitations: reliance on self-reported
replicating previous findings of no or smaller effects.
smoking status (although it is unlikely that successful
However, among those who recalled their last quit
quitters in the real world, who were neither compelled
attempts as occurring within 1 month of interview (i.e.
nor compensated to use medication, would misrepresent
the stratum that excluded the most recall bias), vareni-
how they achieved cessation), no control over potential
cline users were nearly six times more likely to be quit for
differences in motivation to quit or differences in relevant
6 months (adjusted OR = 5.84, 95% CI = 2.12–16.12),
policy changes (e.g. increases in cigarette prices), the pos-
bupropion users were nearly four times more likely to be
sibility that some subgroups of the population may have
quit for 6 months (adjusted OR = 3.94, (95% CI = 0.87–
been under-represented, absence of an assessment of
17.80) and nicotine patch users were four times more
medication side effects and reduced sample sizes when
likely to be quit for 6 months (adjusted OR = 4.09, 95%
analyses were restricted to recent quit attempters (which
CI = 1.72–9.74), compared to those who attempted to
left insufficient power to detect cross-country differences
quit without medication. Indeed, as increasing amounts
in effectiveness, P > 0.05 for all country interaction
of recall bias were removed, the odds ratios for these medi-
cations increased to be higher than those found from
Also, prior to wave 6, we could not ascertain whether
meta-analyses of randomized controlled trials. However,
medication was used specifically during a respondent’s
there were only non-significant associations for oral NRT
last quit attempt, meaning that results presented in
users, regardless of the recall time-frame.
Table 1 indicate estimated effect sizes for those known to
As shown in Table 2, those who attempted to quit
have used medication at some point during the preced-
without medication were generally more likely to be male,
ing year. However, beginning in wave 6, an additional
to be younger, to be minorities, to have lower incomes, to
item was added to the survey allowing for smoking ces-
be less heavily addicted to nicotine and to have higher
sation to be assessed as a direct function of medication
self-efficacy compared to those who attempted to quit
use/non-use during the last quit attempt in particular,
with medication. Those who agreed that SSMs make it
and analyses based on this subset of respondents
easier to quit were approximately two to three times more
(n = 1731) indicate that all recall bias-reduced estimates
of medication effectiveness are higher when assessed
as a direct function of respondents’ last quit attempts.
We also further restricted these analyses to respondents
DISCUSSION
whose quit attempt lasted for at least 1 day, in an effort to
Generally consistent with results from clinical trials, find-
exclude short quit attempts that some might not con-
ings from this study show that use of varenicline, bupro-
sider to be serious, and found that although effectiveness
pion or the nicotine patch is associated with increased
estimates were somewhat attenuated, the conclusions
quit rates compared to quit rates among those attempting
drawn from these results were the same as those drawn
to quit without medication. Among those for whom sys-
tematic recall bias was largely minimized, those who used
We carried out several additional analyses to address
any of these medications exhibited a threefold or greater
the representativeness of our effectiveness findings,
increase in 6-month continuous abstinence, with vareni-
including: (i) performing analyses using longitudinally
cline users experiencing a nearly sixfold increase. Given
weighted data, which produced the same conclusions as
the limited power, no clear conclusions can be drawn
those drawn from Table 1; (ii) statistically comparing
about oral NRT use, but any effects appear smaller than
those who were lost to follow-up (~30%) with those who
those found for the other products. Results also suggest
were retained in the sample in terms of demographic,
that failure to control for differential recall of unsuccess-
smoking-related and medication usage variables, and
ful quit attempts between medication users and non-
found these groups to be statistically indistinguishable on
users may explain the inconsistent results of previous
all variables; and (iii) performing sensitivity analyses
population-based studies; as we tightened control over
in which we supposed that all those who were lost to
recall effects, the size of the positive effects for medica-
follow-up did not quit smoking, and though the effect
tions increased and the effect for NRT patches became
sizes for nicotine patch effectiveness and varenicline
significant. Lastly, our sample resembles samples from
effectiveness were somewhat attenuated, the conclusions
previous population studies, in that many smokers did
drawn from these results were the same as those drawn
not use medication when attempting to quit, and this was
Published 2012. This article is a U.S. Government work and is in the public domain in the USA.
Published 2012. This article is a U.S. Government work and is in the public domain in the USA. Effectiveness of stop-smoking medications
Published 2012. This article is a U.S. Government work and is in the public domain in the USA.
Balanced against the above study limitations are
CONCLUSIONS
several strengths, including: (i) the large sample of
Consistent with the findings of clinical trials, results from
smokers compared to some other studies; (ii) the breadth
this study indicate that smoking cessation rates are
of the sample (representative from four countries); (iii)
higher among those using varenicline, bupropion or the
the cohort design, which allowed for longer term out-
nicotine patch compared to those attempting to quit
comes to be evaluated at subsequent survey waves; (iv) use
without medication; however, no clear effects for oral
of GEEs, which allowed for repeat longitudinal analyses to
NRT use were found. Despite the cessation advantage
be performed while accounting for repeated measure-
gained by using varenicline, bupropion or the nicotine
ments within individuals over time; and (v) measurement
patch, however, many of those making quit attempts do
of time to recalled events and adjustment for numerous
so without the aid of any medication. Thus, in theory,
potential confounders of medication effectiveness.
population quit rates could be increased by promoting
The association between medication use and recall
use of demonstrably effective stop-smoking medications.
of failed quit attempts requires that population-based
However, even among those using these medications to
evaluations of medication effectiveness account for
help them stop smoking, relapse to smoking remains the
quit attempt recency [36]. Indeed, results reported in the
norm, thus reinforcing the need for efforts to develop and
present study show that the estimated magnitude of
deliver more effective treatments to help smokers to quit.
effectiveness decreases with decreasing quit attempt
recency. Reduction of recall bias can be achieved by using
Declarations of interest
prospective cohorts and timely assessments, or by con-
trolling, statistically, for time elapsed between events
K. Michael Cummings has served as a paid consultant on
and measurement of events. Failure to address this bias
smoking cessation to Pfizer and Novartis, has received
may account for some of the previous inconsistencies
payment from Pfizer and GlaxoSmithKline for lectures on
observed in the literature; retrospective studies evaluat-
smoking cessation to health professionals, and has served
ing quit attempts occurring within 1 year of interview
as a paid expert witness in litigation against the tobacco
generally found NRT to be ineffective [17–21], while a
industry. All other authors declare no conflicts of interest.
study using assessments occurring every 3 months and a
Acknowledgements
fully prospective study found NRT to be effective [23,24].
Gilpin et al., using a retrospective design, did find a cessa-
We would like to thank Timea Partos and Hua-Hie Yong
tion benefit of NRT for smokers living in smoke-free
of The Cancer Council Victoria for their input regarding
homes, and suggested that NRT is more effective among
evaluation of quit attempt recall. We are also grateful to
those who are more motivated to quit [26].
the anonymous reviewers who provided insightful feed-
Although there was a suggestion that oral NRT users
back on a previous version of this paper. The major
may experience higher continuous abstinence rates than
funders of the ITC Four Country Survey are: US National
non-users, these rates were statistically indistinguishable
Cancer Institute (P50 CA111326, P01 CA138389, R01
from those of non-users. Although our power to detect a
CA100362), Canadian Institutes of Health Research
significant effect was limited, it remains possible that
(57897, 79551, and 115016), National Health and
there is no long-term benefit of oral NRT when used in the
population setting. We found that more than 80% of
450110, and 1005922), Cancer Research UK (C312/
nicotine gum users reported using fewer than the recom-
A3726, C312/A6465 and C312/A11039), the Robert
mended eight pieces per day [46], as have other studies
Wood Johnson Foundation (045734) and the Canadian
[47,48], and it remains plausible that insufficient use
Tobacco Control Research Initiative (014578), with addi-
contributed to reduced effectiveness.
tional support from the Propel Centre for Population
The bias-reduced estimates of varenicline, bupropion
Health Impact, the Ontario Institute for Cancer Research
and nicotine patch effectiveness shown in our study are
and the Canadian Cancer Society Research Institute.
somewhat higher than the clinical trial estimates of
None of the sponsors played any direct role in the design
medication efficacy [1–4]. This could be due to chance
or conduct of the study, in the collection, management,
effects but could, plausibly, be real; in real-life settings
analysis or interpretation of the data, in the preparation
we are testing the combined effect of the drug and non-
of the manuscript, or in the decision to submit the manu-
specific effects. To the extent that non-specific effects
accompany the drug (e.g. the belief that it will help),
success rates should be greater than those estimated from
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