Microsoft word - cataldo summary.doc

SELLING OPTIONS INCLUDING THE ‘TRIED HORSE’ MARKET A summary of a presentation by Phill Cataldo, (President, NZ Bloodstock Agent’s Federation) at the NZTBA 2009 Spring Seminar • I buy 10-20 horses every year at Karaka, either at yearling time or at the Ready • I am also a spotter for overseas trainers. • Most of the horses I buy for clients are trial or racehorses. • Should you decide to breed for the trial/racehorse market or for the yearling • Should your yearling or 2yo not meet reserve at the yearling sales or RTR sale, the trial/racehorse market can be a good option often returning a higher price than you may have received at Karaka? • The tried horse market can also be a good alternative if your young horse has • Most of the horses I sell are to Asian buyers normally through their trainers. • My main market is to Singapore and I am fortunate to have been Laurie Laxon’s • The one racetrack in Singapore is Kranji which is a top class facility. • Asian buyers are not too concerned with the pedigree of a horse if they like the • Certain stallions do well in certain markets. • If your horse shows promise, chances are you will be approached by an agent. You are likely to be offered more than you would have received in the sale-ring. • The buyers criteria/preferences are horses of good size at least 15.3hh but preferably 16hh-16.1hh and between 500-530kg in bodyweight. • Small horses are harder to sell in Asia as they are often asked to carry big weights and a small horse is often perceived to be at a disadvantage. • Bodyweight is an issue in Asia. Lightly framed horses are disadvantaged by the tropical climate. They take longer to bounce back after a hard run. • Correct conformation and good temperament is important • If marketing your horse to Asia, you should get them used to being boxed and • Horses without x-rays selling at any sale at Karaka, in most cases never realize • Don’t be afraid to geld your horse if targeting the tried market. • Trialling or racing left handed is a preference for Singapore as Kranji is left- • Windsuckers and ‘crib biters’ are not accepted in Asia. • The qualifying criteria for Singapore and Malaysia is: once a horse races it must finish in the first 3 • One of the best horses in Singapore at present is the 4yo (m) “Jolie’s Shinzu”. • The best age racing in Singapore is for 4yo’s. • With Michael Freedman joining the trainers ranks last year this has bolstered • The best 2yo last season was the Volksraad filly, Mexican Rose. • She was a Karaka graduate at $85k. • Sold on as a race winner. • Mike Kneebone’s recent article in The Informant emphasized the need for more • With the one racetrack, there is no travelling, plenty of skilled staff, top • The current ratio of trainers is NZ 3:Australia 7 • Magic Millions, like NZB, has also set up a sales office in Singapore servicing the whole of Asia. Australia is making a concerted effort in Singapore. • The NZ horses record in Asia is proven. They are looked upon as sounder and are better value with our lower dollar. The attrition rate is high in Asia. • Hong Kong-300 permits per year ballot system • Winner of an $8k race to qualify • NZ sires had tremendous success last season with 3 of the top 4 and 5 of the • O’Reilly (1) • Shinko King (3) • Stravinsky (4) • Faltaat (7) • Towkay (8) • New Zealand should be targeting the VRC carnival with our early season 3yos. • If I was a breeder looking to race then on-sell in the racehorse market, there is huge demand for 2, rising 3yos, that look like being Derby or Oaks horses. • 90% of the NZ horses sold to America go to California. • NZ horses are looked upon more favorably now with results in the last two seasons with the likes of Black Mamba- who is a Grade 1 and dual Grade 2 in US and Belmont Cat, who was the South Island filly of the year in 2007/2008. • Bleeders can race on the drug Lasix which is prohibited in NZ. • I often get asked what is my horse worth if he wins trial/race? • Another question is “can you sell my horse”? • When pricing your horse I recommend consulting your trainer. (Work out a fair • Your horse is worth what somebody is prepared to pay for it - often the first offer • When a sale is completed be sure you have a “document of sale ” and an “appointment of agent to export” form completed to avoid gst complications. • NZ horses need to keep performing on the world stage. • Foal crop is a concern for the New Zealand industry Phill Cataldo Phone: 06 364 3305 Mobile: 0274 838 578 Email: [email protected]

Source: http://www.nzthoroughbred.co.nz/UserFiles/File/ARCHIVE/Cataldo%20summary.pdf

Microsoft word - iba_mba_mblmktng_courseoutline_ym2012.doc

COURSE TITLE: MOBILE MARKETING STRATEGIES (MIS-553) Ms. Yasmin Malik If students have any specific queries regarding the course, they are welcome to contact COURSE TARGET AUDIENCE: MBA students who are interested in learning the dynamics of marketing via the mobile channel SESSIONS: 2 sessions per week of 90 minutes each NO OF WEEKS: 14 weeks COURSE OBJECTIVE: The mobi

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