Laura Benjamin www.laurabenjamin.tv Cell: (917) 297-8064 [email protected] Freelance Ad Agency Producer Integrated Marketing Experience DraftFCB – AARP/United Health Coca-Cola/Vault Webisode – Agency/Line producer, Publicis Common Health - Novartis Flu Vaccine Heineken/DefJam/MTV Promotional Event – Talent Coor. CMMB – Turning Stone Resort and Casino Will Smith Music Video/Paul Hunter Dir. – Prod. Ass’t. ML Rogers Adv. - Scott’s Miracle Gro Edelman PR/Hanes – Agency /Line producer for corp. video FCB - Alcon, Fosamax, Jamaica Tourism Red Stripe Reggae Sumfest Concert Promotions – VIP Coor. Gotham Inc. – Maybelline Mossy Oak Apparel /Round Trip Prod – Line producer Spyglass Creative Group - Extraco Bank Trace Magazine/VP Records Editorial - Print Prod. Coor. FCB NY – VP, SR Producer Jamaica Tourism – Managed the production for 5 years. Saved the country hundreds of thousands of dollars in re-use by re- structuring the way we recorded tracks and hired talent. Extremely political account with tremendous fiscal responsibility. Partnership for Drug Free America – Produced a package of award-winning spots that helped the agency win the account. Samsung – Was requested onto the account to manage productions that were problematic in regards to schedule and logistics. Planters – Produced the comedy/effects campaign for three years and then launched the Mr. Peanut Animation campaign. Pharma – Produced spots for Eli Lil y, Merck and Alcon. Extremely thorough with legal/medical review process and revisions. Trane AC & Heating – Produced the new business pitch, won the account and hired Robert Altman to direct the first package. AT&T – Managed the account for 3 years, produced the David Arquette “call 1800” campaign, constantly competing with MCI. Other accounts include: Clairol, Chase Bank, US Post Office, Qwest Long Distance, Lifesavers, Dole, Daily Soup, Kraft.
Freelance Agency Producer Merritt-ClappJordan McGrath Case & Taylor Berlin Cameron DoyleMargeotis Fertittta Donaher & Weiss
Girbaud Jeans, Volkswagen Bausch & Lomb, Curel Body Lotion
McCann-Erickson - Producer
Accounts included: AT&T, Coca-Cola, Lever Brothers, Manufacturers Hanover, Nabisco, Nintendo, Dristan, Micatin McCaffrey & McCall - Assistant Producer
Hired as the Art Buyer then transferred into TV dept. Account: Mercedes-Benz Photography Experience
Photo Ass't. Irving Penn, Gil Cope, Larry Robbins, Barbara Bordnick, Nancy Brown, Bob Kiss, Dick Luria.
Education Syracuse University – Newhouse School of Communications BS/Photography, NYU Film School – Continuing Education
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