ALLEGRA MARKETING · PRINT · MAIL OF LANSING ANNOUNCES THREE NEW EMPLOYEES
LANSING, MI, October 4, 2013 – Allegra Marketing · Print · Mail recently announced the addition of
three new employees to expand their services and help support their clients’ orders.
Rob Horneber has joined the organization as a Sales Representative and, with 15 years of experience, is
responsible for outside sales and supporting the company’s expanded marketing service offerings. Prior
to joining the Allegra team, Horneber worked as a Corporate Account Manager in the software industry.
With a BA in Accounting from Cleary University, as well as a Packaging Engineering Degree from
Michigan State University, he will assist clients in finding the best campaign for their marketing goals
and promote myALLY, customized storefronts for efficient online ordering.
Kristal Kilgore has been brought in as an Account Manager and Marketing Specialist. She has worked in
the fields of communications, marketing and customer service, including experience as Editor in Chief of
a membership magazine. A graduate of the University of Michigan, Ann Arbor, Kilgore will serve as a
primary contact for Allegra’s customers to promote their marketing goals as well as launch new
marketing initiatives for Allegra of Lansing.
Additionally, Bill Theibert joins the prepress and production departments, and will work as the technical
support for the myALLY custom storefronts. Theibert has previously served as a Production Manager,
Video Production Assistant, and Art Department Manager, with 25 years of experience in the printing
industry including graphic design, IT, bindery and deliveries. He has MCSE and A+ certifications and is
currently working towards a degree in Computer Science from Baker College.
“Outstanding customer service is the key to business success,” said Brad Naghtin, owner of Allegra
Marketing · Print · Mail of Lansing. “Our goal is to continue building strong relationships with our clients
and consulting with them on ‘total solutions’ to their marketing and print communications needs. These
new additions will allow us to provide an increased level of service to meet and exceed our client’s
All three have already achieved Marketing Specialist Certification, completing training in marketing
consultation, online local search, social media, customer profiling, direct mail and mobile marketing.
The training provided them the knowledge to leverage these emerging technologies to build brand
awareness, drive traffic and increase customers’ sales.
Allegra Marketing · Print · Mail is a full-service marketing communications provider offering marketing
consultation, copywriting and graphic design services, advanced printing technologies including full-
color printing, posters and banners, complete finishing services, mailing services, variable data
capabilities, promotional products and print management solutions.
Allegra has two locations, 5731 Enterprise Drive in Lansing and 101 W. Lovett in Charlotte, is locally-
owned and operated and is a member of Alliance Franchise Brands network, a world leader in
marketing, graphics and visual communications, linking more than 600 locations in the U.S., Canada and
For more information, contact Allegra Marketing · Print · Mail in Lansing at 517.394.2995, or visit the
company’s website at www.ally-press.com
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