Themarketeers-atl.com

Objective: Freelance Account Manager/Marketer to work on projects or on-going accounts.
Career Summary: MBA with 20 years experience in Advertising/Marketing. Classically trained at Y&R/NY. National account experience includes beverages, fast food, B2B and consumer services and pharmaceuticals. Atlanta agency experience includes BBDO Atlanta, Fricks/Firestone and OneSource Marketing. Began marketing consulting company that offers marketing consulting for small to mid-sized companies and account management help to Atlanta agencies. Clients to date include: ! Scout Marketing: Worked on several pharmaceutical accounts over the past two years ! Arbor-Nomics Tree/Turf: Marketing consultant for local Atlanta lawn and tree care companies ! Hill PHOENIX: Strategy work/positioning for two major brands ! Alliance Healthcare: Coordinated national PR campaign for discount health card company ! Suburban Extended Stay Hotels: Responsible for the strategy and creative execution of national advertising OneSource Marketing, AtlantaDirector of Account Management (6/01-5/04)Responsible for the running of Account Management including hiring, training, supervising, assigning accounts,setting processes, managing freelancers, etc. Worked alongside President to oversaw all work running through theAgency. Accounts included: Shaw Industries, Dixie Food Service, Archer Management Systems and NovartisOphthalmics (Zaditor and Visudyne).
! Part of the team that acquired $27MM in new business from Novartis Ophthalmics and Dixie Food Service ! Agency strategic lead for Account Management working with planners, researchers and staff ! Established and maintained relationships with several key, high level “Industry Experts” which was the base ! Involved in the planning and development of comprehensive campaigns which included national television, print, outdoor, direct mail, public relations, collateral, fulfillment and call centers Freelance Account Supervisor (8/00-6/01)! First account person brought into company transitioning from print production to full-service agency. As a result, set standards and established processes to help company grow ! Part of the team that brought in Shaw Industries as client which resulted in a long-term, profitable account Fricks/Firestone, AtlantaFreelance Account Supervisor (5/98 - 8/00)! Responsible for production of national monthly print promotions for Papa John’s which included up to 15 ! Responsible for print, radio and promotional radio activity for over 100 restaurants throughout the southeast for t h e m a r k e t e e r s @ c o m c a s t . n e t 2 3 5 G r e e n m o n t D o w n s L a n e , Gunold + Stickma, KennesawMarketing Manager (12/92-5/98) Responsible for all marketing, advertising, public relations and trade show program for $15MM embroidery • Developed and managed the execution of a formal marketing effort which resulted in increased awareness and improved perception of the company among customers and the trade • Coordinated all marketing and advertising activities from research, strategy and creative development to production • Initiated and maintained contact with industry press which resulted in significant free press and published • Oversaw 15-20 trade shows each year, developed trade show seminars for employees and supervised production of Account Executive (11/91-9/92) — Hardee’s/Spartan Food Systems (Largest Hardee’s Franchisee) Responsible for fried chicken introduction in the south including development of strategy, tactical plan and production of print, in-store POP and radio. Close contact with client, franchisees and Hardee’s Corporate.
• Developed and executed successful local roll-out program for fried chicken introduction which increased • Traveled throughout the south to monitor restaurants, support managers and meet with local media during roll-outs Young & Rubicam, Inc., New YorkAccount Executive (4/90-11/91)Diet DR PEPPER, DR PEPPER Nautilus, Kentucky Fried Chicken Domestic and International, New BusinessWorked with Consumer Insights to conduct and analyze research in order to develop marketing andcommunications strategies. Developed and presented marketing documents, research analyses and promotionalopportunities to clients. Oversaw print, radio and television production. Maintained accounts on day-to-daybasis. Supervised Coordinators and Assistant Account Executives.
• Was part of team which developed strategy for the successful re-introduction of Diet DR PEPPER• Developed strategy for international children’s program for Kentucky Fried Chicken. This included international research and working closely with Y&R offices and KFC clients internationally. Involved inproduction of creative Assistant Account Executive (2/89 - 3/90) - AT&T Long Distance Services, Whitehal Labs Advil and CoAdvilAccount Coordinator (5/87 -1/89) - Hertz Car Sales, NYNEX CorporateAccomplishments: ! Held Account Executive responsibilities such as overseeing photo shoots, presenting creative anddeveloping strategies EducationKennesaw State University. MBA: 8/97. Concentration in Marketing. GPA 4.0State University of New York College at Oneonta (1980 -1984). Bachelor of Science Degree, dual major: Business Economics, French. GPA 3.8Diplome d'Etudes Francaises: Besancon, France (1983) t h e m a r k e t e e r s @ c o m c a s t . n e t 2 3 5 G r e e n m o n t d o w n s L a n e ,

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